CEO | Commercial Broker
Jay Soneff was born and raised in Denver, Colorado. The third generation Denverite attended John F. Kennedy High School. He earned a Division 1 baseball scholarship to The University of Colorado under Coach Irv Brown. In four years, Jay graduated with a Business Degree in Finance and Real Estate with a minor in Economics.
Jay was the first to take advantage of the new real estate commission that allowed for a real estate degree to replace the two years of Salesman status requirement for broker licensing. At age 22, Jay was the youngest broker in the state.
Jay went back to school and received his Master’s degree in Construction Finance and Management from University of Denver in 1995.
As a developer, agent and investor in multiple real estate platforms, Jay has tremendous experience dealing with a variety of commercial development, investment, leasing and management situations.
Jay has developed extensive experience in all aspects of the real estate business. He has experience in sales and acquisitions, land development, construction, construction management and complex joint venture agreements. He is a survivor of several market swings from the late 70's boom to the late 80's crash. The market swings have taught him that the market will ultimately separate the conservative and stable projects from the speculative and over leveraged properties. This experience serves all his clients in his ability to help protect and maintain properties for long term success.
Jay is married to his elementary school sweetheart, Jan. Jay and Jan have two children, Jay Jr. and Jaclyn. He is an avid vintage car enthusiast.